Spot the change
Follow seasonal weather and calendar transitions that can reshape everyday behaviour.
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Catalyse Pulse · Market transition intelligence
AvailableBe ready when
your market
changes.
Weather turns. Routines shift. A new season begins. Know which moments matter to your audience—and plan your next move.
For brands, agencies and music teams
Timing starts with context
Your audience changes.
Your plan should move with them.
A date tells you when something happens. Pulse brings weather and calendar signals together so you can judge when a campaign becomes relevant—in the markets you work in.
Plan by market
Build around local seasons and routines rather than one launch date for every country.
Keep the team aligned
Use a shared view and weekly briefings to bring relevant moments into your planning conversation.
From local signal to market transition
See the transition
unfold.
A first frost in one region is useful information. A first frost reaching much of a country is a different planning opportunity.
Follow regional progression
See where a transition starts and how its milestones unfold across a market, rather than treating the country as a single date.
Understand population reach
Regional milestones are weighted by the population they affect. Judge how much of the monitored market has reached the transition.
Read the evidence
Review timing, supporting sources and confidence alongside the signal. Distinguish confirmed calendar moments from developing weather forecasts before you act.
Signals that matter
Context changes
the opportunity.
Weather
First frost, first snow, tropical nights and temperature thresholds that change seasonal routines.
Calendar
School holidays, daylight shifts and recurring dates that create predictable planning windows.
Culture
Festivals, traditions and cultural moments that bring a different focus to your audience. Available as an optional add-on.
Sports
Follow relevant teams, leagues and scheduled events to bring sporting moments into your plan. Available as an optional add-on.
From signal to campaign
A clearer next move.
Bring the signals into your existing workflow. You decide the message, the budget and when to act.
- 01
Choose your markets
Focus on the countries your team works in and the moments relevant to your audience.
- 02
Review what is changing
Look at upcoming calendar moments and developing seasonal weather signals.
- 03
Prepare your response
Use the context to prioritise creative, offers, catalogue or campaign activity.
Inside Pulse · Premium
Turn moments
into campaign plans.
Campaign templates help you organise activity around summer, first frost, school return and more. Campaigns and the Planning Grid are included in Premium.
Make it useful for your team
The same signal.
Your own next step.
Brands & retail
Match the season.
Prepare seasonal creative and product activity around local weather and routines.
For example: have outdoor creative ready as warm-weather signals develop.
Agencies & marketing teams
Plan across markets.
Bring country-specific moments into client planning and campaign reviews.
For example: adapt a back-to-school campaign to each market’s return dates.
Music & entertainment
Put repertoire in context.
Connect seasonal listening moments to catalogue, releases and content ideas.
For example: prepare festive repertoire before Christmas interest builds.
Research & practical guides
Get more from the moment.
Research · Pulse
Christmas: when should your campaign start?
Prepare in October, then use local signals to decide when to activate and scale. A practical seasonal campaign framework for Pulse.
Read the guide →
Tutorial · Pulse
Turn market moments into a campaign plan
A practical starting point for connecting calendar, weather, culture and sports to your audience.
Read the guide →Before you start
A few useful answers.
What does Pulse help me do?
Pulse brings weather and calendar signals into market planning. Use it to identify relevant moments and prepare your response alongside your own audience and campaign data.
Do I need Premium to use Pulse?
No. Starter covers one market and Professional covers two. Premium adds all current markets, campaign templates and the Planning Grid. Sports and Culture are optional add-ons for any active plan.
Does a signal tell me to launch a campaign?
A signal gives you context for a decision. Review its relevance to your audience and category, then use your own performance data to decide when to activate or scale.
Can I see the product before choosing?
Yes. Book a demo and we can walk through Pulse using the markets and workflows relevant to your team.
Experience behind Pulse
Built from 16+ years
in music intelligence.
Created by Simen Fjeld, drawing on more than 16 years at Sony Music across streaming intelligence, catalogue strategy, audience development and market analytics.
That experience shapes Pulse’s approach: identify the signal, understand its context and make the next decision clearer.
Meet the founder →Your next market moment
Be prepared.
Then make your move.
Choose the coverage you need, or see how Pulse fits your team.