Turn market moments into a campaign plan

Start with your audience

Choose the markets your campaign serves. A national campaign and a local shop can respond to the same weather change in different ways; define the audience before choosing the signal.

Look for a relevant moment

Review the upcoming calendar and market transitions in Pulse. Ask what changes for people: their routines, activities, moods or immediate needs.

Connect the moment to an action

Choose a release, catalogue theme, product or message that fits the moment. Give the campaign an owner and a clear next step.

Measure what happened

Agree the outcome before launch: engagement, listening, sales or another business measure. Compare the result with a relevant baseline and use it to improve the next campaign.