Start a catalogue review with a clear question

Name the decision

Start with the decision you need to make: which releases deserve attention, where an audience is growing, or which catalogue opportunities merit a campaign.

Agree the scope

Define the artists, releases, markets and time window. Record gaps in the data so apparent changes are not mistaken for complete evidence.

Separate reach from engagement

Review the audience and listening context alongside performance. A rise in exposure and a rise in audience commitment can tell different stories.

Choose a practical next step

Turn the strongest finding into an action with an owner and a measure of success. Revisit the result after the agreed period.